Teachable vs Kajabi vs Thinkific vs Educor: 2026 Pricing, Honestly Compared

If you sell courses online, 2026 quietly reshuffled the pricing deck. Kajabi ran its first major restructure in nearly a decade, Thinkific raised prices about 10% in August, and Teachable's plans now carry hard student caps. Here is the whole market in one place — including where our own platform, Educor, wins and where it honestly doesn't.

The sticker prices, side by side (verified August 2026)

• Teachable: Starter $39/mo (7.5% fee, 5 products, 100 active students) → Builder $89 (0%, 10 products, 1,000 students) → Growth $189 (0%, 50 products, 5,000 students). No free plan; 7-day trial.
• Kajabi: Basic $179/mo (5 products, 2,500 contacts) → Growth $249 (50 products) → Pro $499. No free plan.
• Thinkific: Basic $54/mo → Start $109 → Grow $219 after the August 2026 increase. 0% transaction fees; 10,000-student cap; free plan retired.
• Educor: Starter $99 (3% fee) → Growth $149 (0%) → Academy Pro $299 (0%). Unlimited students and courses on every plan; 14-day free trial.

The pattern across the market: every entry tier is a punishment tier — either a high fee, a product cap, or a student cap that forces the upgrade. The real question is not the sticker; it is what happens to your academy when it grows.

Caps are the hidden second price

Teachable's $89 plan stops at 1,000 active students. Kajabi's $179 plan allows five products. Thinkific caps students at 10,000 and meters your video bandwidth. These limits are quiet at signup and loud a year later — when moving platforms is at its most painful. Educor's position on this is absolute: no student caps, no product caps, on any plan, with a written promise never to impose limits retroactively. Storage is the only ceiling (50 GB to 1 TB by tier), because storage is a real cost — not an upsell lever.

What the money actually buys

Every platform on this list hosts courses, takes payments, and manages students competently. The 2026 differences are in the layer above that:

• Kajabi bundles a real email marketing suite — if you would otherwise pay for a separate email tool, its high price partially pays for itself.
• Thinkific bets on its app store: the core stays lean and you assemble the rest from plugins.
• Teachable is the polished middle: a mature, focused course platform with light AI helpers for outlines and quizzes.
• Educor builds the work in: Nino AI writes full curricula from a topic, answers student questions inside every lesson grounded in your own videos, and every course ships with its own sales funnel — with 500 to 3,000 included Nino questions per month by tier.

The honest bottom line

Choose Kajabi if built-in email marketing today matters more than price and the caps don't bother you. Choose Thinkific if 0% fees and a plugin for everything is your style. Choose Teachable if you want the longest track record and your student count fits its caps. Choose Educor if you want the AI actually doing work — writing curriculum and tutoring students — with no caps anywhere, and you are comfortable joining a platform in early access. That last clause is real: we are new, and the platforms above have years on us. What we would tell a friend: pick for the next two years of your business, not the logo.